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Designing Segment-Targeted Interventions for Improving COVID 19 Vaccine Uptake
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PROJECT DESCRIPTION
COVID-19 Vaccine hesitancy needs to be addressed

Developing a safe and efficacious vaccine against COVID-19 in record time has been a success, but swift and comprehensive rollout of the vaccine has been marred by a number of challenges. On the supply side, these include funding, accessibility, and the logistical complexity of transporting, storing, and administering vaccines. On the demand side, one key challenge is vaccine hesitancy and resistance. Low confidence in COVID-19 vaccines, and low willingness to receive them, is a significant and growing risk to beating the pandemic globally.

79
%
OF RESPONDENTS WOULD TAKE A COVID-19 VACCINE
4-38
%
VACCINE
HESITANCY RANGE
48.2
%
AGREED TO VACCINATE ON ITS AVAILABILITY
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COUNTRIES
Countries of interest to drive vaccine confidence and uptake

These countries have been prioritized to understand the unique and diverse contexts of demand for COVID-19 vaccines and ensure equitable access.

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PROJECT APPROACH
Psycho-behavioral segmentation methodology

Follow along with us as we move through the different stages of this project from developing an in-depth understanding of the problem context to supporting the implementation of interventions. The stage we are currently working on is highlighted here.

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Research
2
Research

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Design Research and Outputs
3
Design Research and Outputs

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Research
Planning
1
Research Planning

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Dissemination and Support
4
Dissemination and Support

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"But even after we have overcome the imminent challenges of sufficient supply, efficient rollout and equitable access, a range of well-designed programme strategies will be needed to drive acceptance and uptake."
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